Introduction
The CEO of Honda Atlas Pakistan unveils the first Honda electric bike in Pakistan named by (BENT e). Another assiduity source privy to the matter said Atlas Honda won’t be dealing its electric scooters to the general public originally. where the company has close commerce with guests and has to understand their requirements more the source said.
Honda Atlas New Step
It’s a new product and the company needs to develop a close understanding of the client’s requirements and challenges that may stem up while entering the electric bike request, it added. The source further said that unveiling the electric scooter shows the company’s intention to enter the electric bike request. In this step Honda invest $3 Billon in Pakistan Market. We are thankful to Honda for this intention.
Honda Atlas enter the EV request
A Honda dealer at Karachi’s busy Akbar Road said dealers are awaiting that the company will take time to make electric bikes available in the request. He added that the request was seeing an increase in the trade of electric bikes in recent times.
Bad Impact of Economic Crisis in the Market
Two-wheel assiduity expert Sabir Sheikh says Atlas Honda entering the electric bikes business is a big drive for the incipient assiduity. They’re undisputedly the biggest two-wheel player in the country. thus, their entry in the electric bikes arena gives the incipient assiduity a big drive, he said in 2022- 23, Atlas Honda vended over 1 million motorcycles out of the total 1.18 million two- and three-wheel unit deals – fostering 85 request share, according to Pakistan Automotive Manufacturers Association(PAMA) data.
SaquibH. Shirazi, President and CEO of Atlas Honda said the company has expanded its product line and achieved localization of over 95. “The company developed the largest network of original bus corridor manufacturers and dealers. Meanwhile, Sheikh said Chinese electric bikes are getting popular but Honda will be offering Japanese technology, which the request expects to be superior.
Estimated Lunch Price
Sheikh, who’s also Chairman Association of Pakistan Motorcycle Assemblers(APMA), expects Honda bikes may be priced further than double of its similar contender Chinese brand of electric bikes. “A good Chinese electric bike is presently priced over Rs 300,000. I’m awaiting Honda’s electric bike to be priced around Rs 900,000, especially. The number will go up to 4,000- 5,000 by June 2024.
User Perspective
Sheikh said buyers should buy motorcycles only from those companies that have a product installation to ensure after-deal support. Meanwhile, he added that the alternate-hand request for electric bikes will be slower because the price of a battery is somewhere around 50 percent of the overall price.
Electric Revolution in Pakistan
The global shift towards electric vehicles(EVs) has eventually reached Pakistan, and Honda is at the van of this revolution. With growing enterprises about environmental sustainability and the need to reduce carbon emigration, the preface of an electric motorcycle aligns with global sweat to transition to cleaner forms of transportation.
Conclusion
Their experience will be veritably salutary for the EV request,” said Dr Aazir Anwar Khan, author and Director Integrated Engineering Centre of Excellence(IECE), University of Lahore. He added that Atlas Honda has the muscle and brand recognition to move people and acclimatize to EVs. He said that going forward if Honda manufactures some 50,000- 100,000 electric scooters in the country, it’ll be a major step towards achieving the target of 30 electrifications of motorcycles by 2030.
Still, the request for its electric scooter will be veritably small, “If the price is veritably high. Two-wheel is a veritably price-sensitive member.” As more electric vehicles hit the roads, Pakistan is poised to become a hub for eco-friendly mobility, setting an example for the rest of the region to follow.
